BSW Timber, the UK’s largest sawmilling business, has unveiled its latest new product innovation – a spruce infused chewing gum product ‘Juicy Spruce’. This latest new launch is part of the businesses’ relentless commitment to creating exciting new spruce derived products that make a difference to people’s lives and is the businesses first foray into the gum and sugar confectionery market.

The new gum will be created by infusing the inimitable fresh flavour of spruce tips with a traditional xylitol gum giving an unmistakable earthy flavour that will awaken the senses and bring one back to nature.

Fruity gums now make up more than 25% of gum sales by value in the UK, while nearly half of all gum consumption comes from under 25-year-olds, and BSW hopes to tap into this market amongst eco conscious youngsters.

New to market, Fruity Spruce gum contains healthy nutrients harvested directly from the spruce tips and is designed for nature’s people.

The gum combines a holistically natural sugar with its unique earthy spruce flavouring to help revitalise the body, gut, and mind.

At just 36 calories per pack, the gum is sugar-free, GMO-free, gluten-free, completely natural and vegan.

Niall Spence, Marketing Manager at BSW Timber says: “There has been little innovation in the chewing gum space but that’s all about to change with the launch of our new spruce flavoured sugar free gum. One of our missions at BSW is to help people be inspired by nature and our new natural gum really brings people back to nature – it’s like eating part of the forest. Through our continued focus on the consumer and meeting their needs we have created an exciting new product, that no other business would ever dream of producing, that grounds people and brings them back to nature, together.

Available from 1st April 2022 (April Fool’s Day), the new gum will be marketed alongside BSW’s existing traditional product catalogue which includes its innovative construction and landscaping timber ranges.